Last updated April 21, 2015.
Our goal is to provide you with an experience that delivers the information, resources and services that are most relevant to you. To achieve this goal, part of the operation of the Site includes the gathering of certain types of information about Site visitors. Because we understand that your privacy is important, we wish to explain the types of information we gather and the way in which we use it.
KINDS OF INFORMATION WE COLLECT
HOW WE USE PERSONAL INFORMATION
You may wish to submit an information request about our hotel, book a room, participate in one of our promotions or subscribe to our e-mail or postal mail lists. In response, we may ask for Personal Information. In the event you opt to provide us with Personal Information, we will only use it for the purpose specified by you at the bottom of the information gathering form or as set forth in this Policy. We may use your Personal Information to:
- Register you as a hotel member
- Help you plan and purchase hotel accommodations
- Enter your email in our promotions or sweepstakes
- Send marketing communications or surveys to you
- Respond to your questions or suggestions
- Otherwise operate, maintain, develop and improve the quality of our Site
All forms will provide an opt-out button to allow you to choose not to participate in Hotel marketing lists and future online marketing. In deciding whether or not to join such lists, please note that they are only used for Hotel purposes or in joint promotions with a Hotel partner. We do not sell, rent or share any of your Personal Information with any other party for marketing purposes including any third-party joint promoters, nor use it for unapproved commercial purposes. You may request to be removed from our marketing lists at any time. All emails distributed to our lists will contain easy, online steps to unsubscribe.
We may also use or disclose Personal Information to protect our security, property, assets, rights, and Site from unauthorized use or misuse. We may disclose Personal Information when required by law, to the extent necessary and in a manner that seeks to maintain the privacy of the individual. We may also disclose Personal Information in connection with the sale, transfer, merger, or other reorganization of our business or all or substantially all of the assets related to the business.
HOW WE USE AGGREGATED DATA
We may use and share Aggregated Data, which does not identify you, for any reason. Without limitation, we may use and share such Aggregated Data to operate, maintain, develop, and improve the Site and our hotel and services, and to market and promote the same.
SECURE RESERVATIONS AND OTHER THIRD PARTY SERVICES
If you decide to make an online reservation at the Site, you will be linked to a reservation interface and a third party booking engine (the “Booking Engine”) provided by Synxis. While it appears to be part of the Site, the Booking Engine is in fact provided by a third party and is governed by Synxis’s own privacy practices. Any Personal Information you submit through the Booking Engine that is transmitted by Synxis to us will be treated in accordance with this Policy. When you use the Booking Engine, Synxis may transmit to us the credit card number used, which we will treat as your Personal Information.
We may provide links to a number of other web sites that we believe might offer you useful information and services. However, those sites may not follow the same privacy policies as our Site. We are not responsible for the privacy policies, actions, or content of any third parties, including without limitation, any web site owners whose sites may be reached through this Site, nor can we control the activities of those web sites. We urge you to contact the relevant parties controlling these sites or accessing their on-line policies for the relevant information about their data collection practices before submitting any Personal Information or other sensitive data.
PROTECTING YOUR INFORMATION
We would like our Site visitors to feel confident about using the Site to plan and purchase their accommodations, so we have implemented a security program to keep information that is stored in our systems protected from unauthorized access.
The Site servers/systems are configured with data encryption, or scrambling, technologies, and industry-standard firewalls. When you enter personal information during the reservation process, or during an email sign-up, your data is protected by Secure Socket Layer (SSL) technology to help ensure safe transmission. Despite these measures, however, you acknowledge that no transmission over the Internet can be guaranteed 100% secure.
If, after submitting your Personal Information, you decide that you no longer want us to include you on its mailing list or otherwise contact you or use your Personal Information in the manner disclosed in this Policy, simply tell us by sending an e-mail, or by clicking on the “Unsubscribe” button at the bottom of our email communication to you.
To enable all features, the Site may assign one or more “cookies” to your Internet browser. Cookies, among other things, speed navigation through our Site, keep track of information so that you do not have to re-enter it each time you visit our Site, and may provide you with customized content. A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer’s hard drive for storage. This text lets the web server know if you have previously visited the web page. Cookies by themselves cannot be used to find out the identity of any visitor.
You may occasionally receive cookies from unaffiliated companies or organizations, to the extent they place advertising on our Site or are linked to the Site. These third-party cookies may collect information about you when you “click” on their advertising or content or link. This practice is standard in the Internet industry. Because of the way in which the Internet operates, we cannot control collection of this information by these third parties, and these cookies are not subject to this Policy.
CHILDREN’S PRIVACY & PARENTAL CONSENT
Please be aware that we have not designed this Site for, and do not intend for it to be used by, anyone under age 18. Accordingly, this Site should not be used by anyone under age 18. We request that persons under the age of 18 not use this Site or submit or post information to the Site. If we discover that we have collected Personal Information from a visitor under the age of 18, we will delete such information.
If you have questions about our policies, please contact:
6101 Hillcrest Avenue
Dallas, Texas 75205
Phone: (214) 219-2400
Fax: (214) 219-2402